Optical FX  now stocks environmentally friendly eyewear. Freeform Green is the first eyewear manufacturer  to minimise carbon footprint in its design processes. These German designed frames are  manufactured using responsible steps from its origin. They consume the least material, require the fewest production steps and release no toxic materials during production. They are ultra light and [...]

  We say “au revoir” to some of these frames that have left our store. They are now being proudly worn around Brisbane by some of our customers. Amanda proudly wears her Vanni 3602.              

Slip! Slop! Slap! and now Slide! on a sunglass

This summer, our arrivals are predominantly French.

We are mesmerised when we see a magician conjur a magic act. The better the performer, the better is his ability to cast an illusion. “I see it, but I don’t believe it” is an expression we all hear and use when we see such an artist perform his act. What he is really doing [...]

Sale Now On! 10-50% OFF plus internet special further $25 off

Optical Fx will be closed from Christmas until Thurs Jan 12th.

Some models to recently leave the Departure Lounge include our lovely Seraphin Marquette. Thanks Kelly, tres chic!

Please peruse and enjoy some of the latest frames to check through the Arrivals Gate at Optical FX this month….

After 25 years of practising optometry, I am pleased that disposable lenses are worn by 95% of patients at Optical FX. We see significantly fewer contact lens related infections to the eye than we did with regular contact lenses and the old style storage cases.  Disposable lenses do not require the same amount of attention [...]

Who remembers the six million dollar man? “Steve Austin, astronaut, a man barely alive. Gentlemen, we can rebuild him, we have the technology. We have the capability to make the world’s first Bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.” When we compare hair and clothing styles [...]

The Seraphin range is new to Optical FX and reflects the growing trend in people seeking eyewear with attention-grabbing shapes and premium materials that will set them apart.

Here are some of our models which have just left the departure lounge. In this regular feature, we will wave goodbye to some of our old favourites. Sorry to see these frames go, but we’re happy knowing they’re going to a good home. May Departures Great shot Ian, thanks for modelling your new glasses! BB [...]

Here are some of our new models which have just entered through the arrival gate. In this regular feature, we aim to provide you with a snapshot of what’s new and what’s selling locally in Brisbane.

Many thanks to our friends who showed care and concern during the floods and afterwards with clean up. No one escaped exposure and we all saw and witnessed first hand its devastation.

Vanni frames are distinctly Italian; the bold colours, shapes and attention to design are how these frames differ from other brands. Sounds like describing a car? Well, almost. In fact, they are created by former Alfa Romeo sports car designers and built with quality and flair.